01What cookies and similar technologies are
1.1. Cookies are small pieces of information stored or read through a browser. Related technologies can include local or session storage, pixels, tags and similar identifiers. Some are set by our Website; others may be used by third-party services that we integrate.
1.2. A session cookie or storage entry generally operates during a browsing session. A persistent cookie or entry may remain after the browser closes until its expiry or deletion.
1.3. The rules on storing or accessing information on a user's device apply to more than cookies. We therefore use “cookies” in this Policy as shorthand for these technologies where relevant.
02Why we use these technologies
2.1. Strictly necessary technologies support functions that a user requests or that are essential to providing the Website, such as session authentication, Account security, protection against abuse, checkout continuity, consent preference recording and relevant technical operations.
2.2. Preference or functional technologies, if used, may remember non-essential settings or make optional functions more convenient. Whether consent is needed depends on the particular technology and applicable law.
2.3. Analytics technologies, if used, may help us understand how the Website performs and where users encounter difficulties. These must remain disabled unless a valid legal exception applies or any required consent has been obtained.
2.4. Advertising and targeting technologies, if used, may measure campaigns or personalise advertising. They must not be set or accessed before the applicable consent requirements are satisfied.
2.5. The above categories describe potential functions; they do not claim that every category or a particular advertising or analytics provider is currently active on the Website.
03Cookie details and live inventory
3.1. The Website's Cookie Settings interface must identify the non-essential technologies actually used, with meaningful information about their provider, purpose and lifespan. An accurate live inventory should include the cookie or storage identifier, the party setting it, whether it is necessary or optional, its purpose and its expiration or retention period.
3.2. We will not list invented cookie names or approximate third-party lifetimes. Individual technologies and their stated durations should be updated whenever the Website configuration changes.
3.3. Some payment providers or embedded third-party services may set their own essential cookies when their functions are used. The relevant provider's privacy information may apply separately, but the integration must still comply with applicable consent rules.
04Consent and user choices
4.1. Where consent is required, a visitor will be asked to make an affirmative choice before the optional technology is activated. Silence, continued browsing or a preselected option will not be treated as valid consent where consent is legally required.
4.2. The cookie interface should offer a clear means to accept, reject and manage optional categories without making refusal unnecessarily difficult. Strictly necessary technologies may remain active where a lawful exception applies.
4.3. Visitors may change or withdraw their choices at any time through the Cookie Settings control provided on the Website. Withdrawal will stop future optional access or storage based on that consent; it does not automatically reverse earlier lawful processing.
4.4. You may also delete or block cookies through your browser. Blocking essential storage can interfere with login, Balance checkout, protection against fraud or other core Website functions.
05Personal data and legal framework
5.1. UK use of storage and access technologies is governed principally by the Privacy and Electronic Communications Regulations (PECR), as amended, together with UK data-protection law when personal data is involved. Equivalent or additional consent rules may apply in other jurisdictions where we offer the Website.
5.2. When cookie-related processing involves personal data, the relevant lawful basis will depend on its specific purpose. A lawful basis under data-protection law does not remove a separate consent requirement under rules applying to device storage or access.
5.3. We do not treat broad statements about legitimate interests as permission to activate non-exempt tracking technologies before consent.
06Third parties and international processing
6.1. The Website may integrate external services, such as card processing, hosting, security, communication, analytics or AI-related infrastructure. Some may access technical identifiers during their functions.
6.2. Where we determine the purposes of cookie-related processing, we remain responsible for complying with applicable transparency and consent requirements. Third parties may separately control certain information they collect for their own lawful purposes.
6.3. If cookie-related data is transferred internationally, applicable data-protection safeguards and information described in the Privacy Policy will apply.
07Cookie retention
7.1. Essential session technologies normally expire or become unusable when the relevant session ends, but security and preference cookies may be persistent where justified.
7.2. Each persistent cookie or storage item must have a disclosed and justified duration in the live Cookie Settings inventory. Optional technologies should not remain on a device longer than appropriate for their stated purpose.
7.3. The Website should maintain and periodically review its deployed cookie inventory and consent records, including when third-party scripts change.
08Contact and updates
8.1. Questions about cookies or privacy choices can be sent to info@eduashy.com.
8.2. We will update this Policy and the live Cookie Settings information when relevant technologies, providers or legal requirements change.
8.3. Operator: DAREVON TRADING LTD, company number 17470852, Suite 34, Cariocca Business Park 2 Sawley Road Manchester M40 8BB England, United Kingdom.